SXSW Festival To Expand With London Edition In June 2025

South By Southwest festival and conference will launch a European edition in the UK next summer.

Building on a legacy created over almost 40 years in Austin, Texas, SXSW will expand to East London over the course of a week in June 2025, taking place across multiple venues, galleries and clubs in Shoreditch.

Specific dates are still to be confirmed, but in the meantime head here for more details. Managing director of SXSW London, Randel Bryan commented:

"As a life-long fan of SXSW I truly believe that it’s more than an event – it’s a movement, a platform where the world's greatest minds, musicians and motivators come to share their passion and their vision of the future.

"SXSW London will build on Austin's incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.

"SXSW London will also provide a platform for the next generation of creative talent and we will be working hard to ensure that opportunities for learning, employment and community uplift are at the heart of everything we do."

The move follows South By Southwest's first international extension in 2023, when organisers launched SXSW Sydney. The second instalment of that offshoot is scheduled to take place in October.

The wait is over, the cat's out of the bag, the world’s most incredible creativity and tech event is coming to Europe. London, June 2025

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— sxswlondon (@sxswlondon2025) May 8, 2024

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