The Joy Formidable Unveil Psychedelic Video For New Single The Wrong Side
Tuesday, 07 August 2018
Written by Jon Stickler
The Joy Formidable have released a video for the new single from their upcoming fourth studio album, 'AAARTH'.
The Wrong Side follows the previously shared Dance of the Lotus and is a lurching giant of a track that pairs a robust backbone with a soaring vocal melody. Speaking about the track's accompanying video, bassist and vocalist Rhydian Davies said:
"This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird. They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully."
Earlier this summer, the band announced that they would be returning on September 28 with the follow up to 2016's 'Hitch' via Hassle Records, with accompanying in-stores at Rough Trades in Nottingham, Bristol and London.
They also play headline shows in London and Cardiff prior to their sets at Reading and Leeds towards the end of this month, followed by US dates supporting the Foo Fighters in early September.
The Joy Formidable Upcoming Tour Dates are as follows
Wed August 22 2018 - LONDON Lexington
Thu August 23 2018 - CARDIFF Clwb Ifor Bach
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