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Gruff Rhys Announced As Ambassador For Independent Venue Week In Wales

Wednesday, 06 January 2021 Written by Jon Stickler

Gruff Rhys is the ambassador for this year's Independent Venue Week in Wales.

Having already revealed Arlo Parks as the England ambassador for the annual seven-day celebration of grassroots communities within the UK live music sector, now the Super Furry Animals vocalist will join her in championing independent promoters and venues in his home country. Rhys said:

"As a touring musician – my work is completely connected to having independent venues exist. It's about people, not the actual buildings. It's about the energy and enthusiasm that music fans have created in towns and cities and villages and so, we need to give a voice for those people to be heard.

"Touring artists are completely dependent on the enthusiasm of independent promoters and venues. The reality of music is that for most people it's a lifelong passion, and musicians can rarely make a full living out of it, so music exists thanks to people's passion to want to hear music, share music and give a stage to exciting new music. Independent venues keep that spirit going and they make it possible for musicians to play - most people involved are doing it for the love of it. Those independent venues create the conditions that make it possible for everything else to happen within music."

Additional ambassadors for Scotland and Northern Ireland will be announced shortly, along with details of the 2021 programme. Head here for further information.

Independent Venue Week will run between January 25 and 31 with 79 venues from 53 different villages, towns and cities already set to take part, 82% of which are outside of London. Head below to check out a video launching the 2021 event.

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