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J. Cole Drops Amari Video

Tuesday, 18 May 2021 Written by Jon Stickler

J. Cole has dropped a video for Amari.

The track appears on the North Carolina MC's new album, 'The Off-Season', which was released last week (May 14) alongside an accompanying Scott Lazer-directed documentary called Applying Pressure.

The cinematic clip, meanwhile, was helmed by Mez For Heirs and finds the Dreamville rapper reminiscing about his rise to stardom in a number of different settings. "Hold on to your inner child," reads a message at the end. Take a look below.


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