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Florence + the Machine Unveil Video For New Song King

Wednesday, 23 February 2022 Written by Laura Johnson

Florence and the Machine have released a new single.

King follows their 2021 track Call Me Cruella, released for the Disney film Cruella. “I am no mother, I am no bride - I am king," sings Florence Welch, questioning gender stereotypes. She said:

“As an artist, I never actually thought about my gender that much. I just got on with it. I was as good as the men and I just went out there and matched them every time. But now, thinking about being a woman in my 30s and the future… I suddenly feel this tearing of my identity and my desires. That to be a performer, but also to want a family might not be as simple for me as it is for my male counterparts. I had modelled myself almost exclusively on male performers, and for the first time I felt a wall come down between me and my idols as I have to make decisions they did not.”

The song is percussion-led, allowing Welch's vocals to take focus and her insightful lyrics to be appreciated, until the band kicks in fully and a string section join at the three-minute mark and things are elevated to an expansive level. Watch the equally impressive cinematic video, directed by Autumn De Wilde, below.

Despite the new material, there's currently no news on the follow-up to 2018's 'High As Hope', her last studio album.


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