Rita Ora Unveils Taika Waititi-Directed Video For New Single All Natural
Wednesday, 24 September 2025
Written by Jon Stickler
Photo: Rosie Matheson
Rita Ora has released a new single, All Natural.
Produced by Grammy-winner Joel Little, known for working with Gracie Abrams, Lorde, Sam Smith and Taylor Swift, the smooth electro-pop track arrives with a video that explores transformation, self-discovery, empowerment and identity, It was directed by Ora's husband, New Zealand filmmaker, actor and comedian Taika Waititi. She said:
"All Natural is one of the most personal songs I’ve ever made. For me, it’s about learning to love every side of yourself — the strong and the fragile, the light and the shadows. Working with Joel was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own. This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it."
It follows Ora's summer singles Heat and Joy, which dropped in June and August, respectively. Her last album, meanwhile, was 2023's 'You & I'.
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