Home > News & Reviews > Shura

Shura - Forevher (Album Review)

Thursday, 22 August 2019 Written by Jacob Brookman

Photo: Hollie Fernando

Shura’s new album is very decent indeed: a washy reverie of auto-tuned dream-pop mixed down with neo-soul arrangements that alternately recall Nao and Yo La Tengo. It introduces us to a singer who has fallen head-over heels in love since her impressive 2016 debut, ‘Nothing’s Real’.

The biggest sonic influence here, though, might actually be Janet Jackson. Semi-title track Forever is a gorgeous, controlled slow jam that opens with the sound of gentle waves. From there it drops into a shimmering synth riff and rootsy vocal melody that flow over the listener with joyous, tender affection.

Control hits many of the same marks. It’s got a clucking snare that gives the track a pleasing, snappy sound amid old school synthesizers that are doubled and delay-repeated into a soothing melange of surprising precision. 

This is an album devoid of bitterness. Instead, Shura focuses on the innate joy of good romance—the exploration of another person that should define every relationship at its outset: “I got my friend to teach me French / So I could speak true to you / Goodnight, sweet dreams, bonne nuit / Funny that I tried.”

The ‘90s vibes are retained on tracks like Side Effects and Skyline, Be Mine, which actually dance close to the downtempo trip-hop of Morcheeba. In this way, ‘Forehver’ acts as a bit of a curated tour of a particular sound—similar exercises were completed with precision by Destroyer on ‘Ken’ (early Mancunian indie) and Jamie xx on ‘In Colour’ (British and American EDM). It’s a really satisfying way to appreciate a record, and knowingly or not, Shura excels at it.

If there are fundamental criticisms, the album is too front-loaded, and—more importantly—the overall sound is so highly synthetic that one can ignore it quite easily. That said, that easy listening flava is sort of the point of neo-soul, so it’s fair to say that the record works very well on its own terms. The integrity of Shura’s songwriting and point of view give 'Forevher' a distinctiveness and intellectual rigour that make it a tremendously appealing listen.

Shura Upcoming Tour Dates are as follows:

Thu November 14 2019 - LONDON Roundhouse
Sat November 16 2019 - DUBLIN Academy
Sun November 17 2019 - GLASGOW Oran Mor
Mon November 18 2019 - MANCHESTER O2 Ritz

Click here to compare & buy Shura Tickets at Stereoboard.com.

Let Us Know What You Think - Leave A Comment!

Related News

Shura Announces Second Album 'forevher', Shares New Single
Wed 12 Jun 2019
Photo: Hollie Fernando Shura has announced her second album.
Shura Announces Autumn UK And Ireland Shows As Part Of European Tour
Wed 10 Apr 2019
Shura has announced shows in the UK and Ireland.
Shura Announces London Show, Releases New Single BKLYNLDN
Mon 11 Mar 2019
Shura has announced her first live dates of 2019.
Melanie Martinez Tickets For UK And Ireland K-12 Tour Dates On Sale 10am Today
Fri 09 Aug 2019
Melanie Martinez will perform across the UK and Ireland this winter. Melanie Martinez tickets go on general sale at 10am today.
Lego House Or Penthouse? What Global Domination Means For Ed Sheeran
Tue 06 Aug 2019
Ed Sheeran makes his own rules. After a decade of working his way up from busking in small towns and playing local pub gigs to now dizzying, chart-topping heights, life for Teddy has reached the point where he’s in the enviable position of creatively being able to do whatever he wants.
How To Make A Sadcore Hit: A Lana Del Rey Recipe
Fri 09 Aug 2019
Lana Del Rey really has nailed her hazy, retro vibe and a nostalgic sense of sadness. Far from the usual feel-good factor of pop hits, the New York vocalist and songwriter has carved a niche for herself in the shimmery, summery genre of luxurious, melancholic songs that we like to call sadcore.
GOT7 Announce October London SSE Arena Wembley Show
Fri 06 Sep 2019
GOT7 will head to London this autumn.
Alphabeat Announce Fourth Album 'I Don't Know What's Cool Anymore', Share Title Track
Fri 30 Aug 2019
Alphabeat have announced their fourth studio album.
< Prev   Next >