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Kim Petras Posts Future Starts Now Video

Wednesday, 06 October 2021 Written by Jon Stickler

Kim Petras has unveiled a video for Future Starts Now.

The German-born artist dropped the punchy dance-pop track in August, marking the first preview of her forthcoming as-yet-unannounced debut album, as well as her first release on Republic Records.

The clip, meanwhile, finds the singer holding court at an end of the world dance party, which represents the end of one chapter, and the start of another. She said:

"The Future Starts Now video is inspired by going into the unknown, having the world change and break under you, and celebrating that change and the future after what feels like the end of the world. 

"I was very into this amazing anime called Japan Sinks and, since I was so inspired by Europe when making my new music, I thought 'There's no better way to do this music video than to have the Eiffel Tower sink.' When I think of Europe, the first thing I think about is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them to or not and you can either roll with it and make the best out of it or let it drown you. 

"The pandemic changed the world in bad ways but good ways too. It’s about not letting life sink you and to have fun and celebrate the world – whatever it becomes."

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